Timeline

PremieR Pet was founded in 1987 and after 7 years of research and development, it launched the first Super Premium food line in Latin America. Our challenge was to develop a national product with international quality and for that there were 3 pre-requisites:

• Knowledge: Dr. Thomas Willard, a professional renowned in the cats and dogs nutrition area was hired, and he was responsible for the formulation of each of our products recipe.
• Noble ingredients/quality control: Only by using noble ingredients and adopting international quality patterns could we produce the best food for cats and dogs. And for that we had to find several international and exclusive suppliers so we could have the best ingredients in the market.
• Production Technology: There were huge investments in facilities and equipment for our industrial park. To strengthen the resolve of our clients that they were buying the best and of the top food, we were the first in the challenge of “100% satisfaction or your money back,” which guarantees the return of the whole value paid for our products in case the client is not fully satisfied with it. Later on, once again pioneering the idea, we lauched the 110% satisfaction seal.
  
  Along with the commercialization of pet food, part of our sales was always destined for a Brazilian wild carnivore conservation project through IBAMA’s Projeto Pró-carnívoros (“Pro-carnivore Project”), and the feeding partnership with Projeto Cão-Guia Cego/INTEGRA, a project whose goal is to improve the life quality of the visually impaired by training Retriever dogs to act as guides for the visually impaired.

We can also emphasize the 7 main values of the PremieR Pet culture:

• High quality food products: PremieR Pet makes what is best and of the top in cats and dogs nutrition products, and that is why it only produces Premium and Super Premium food products.
• Innovation: Since its founding PremieR Pet has been looking to offer not only innovative products but also innovative services:

  • 1997

    July Lauching of the very first Super Premium food produced in Latin America.

  • 1998

    October Launching of the first Premium Especial – Golden Formula Adultos and Golden Formula Filhotes (Premium Special – Golden Formula for Adults and Golden Formula for Puppies, respectively).

  • 2000

    September Launching of the first line in all of the world for dogs under training and competing, good for Pit Bulls and similar breeds – Golden Power Adulto and Golden Power Filhote (Golden Power Adult and Golden Power Puppy, respectively.)

  • 2002

    October Launching of the PremieR Ambientes Internos line, the first line in the world for dogs that live inside the house.

  • 2003

    July Launching of the first lines in the world for specific breeds: Retrievers, Poodles, Cockers, Maltese and Dachshunds.

  • 2004

    June Launching of the first food specific for Rottweilers: PremieR Pet Raças Específicas Rottweiler Pró-Imune e Filhotes e PremieR Rottweiler Adultos (PremieR Pet Specific Breeds Rottweiler Pro-Immune and Puppies and PremieR Rottweiler Adults, respectively.)

    August Launching of the first food specific for Pit Bulls: PremieR Raças Específicas Pit Bulls Filhotes and PremieR Pit Bulls Adultos (PremieR Specific Breeds Pit Bull Puppies and PremieR Pit Bulls Adults, respectively.)

    December Launching of the first food specific for Bulldogs: PremieR Raças Específicas Bulldog Filhotes and PremieR Bulldog Adultos (PremieR Specific Breeds Bulldog Puppies and PremieR Bulldog Adults, respectively.)

    December Launching of the first food specific for Yorkshire, Poodles and Maltese puppies.

  • 2005

    June Launching of the first food specific for Lhasa Apso: PremieR Raças Específicas Lhasa Apso (PremieR Specific Breeds Lhasa Apso.) And completing the Specific Breeds line: PremieR Raças Específicas Yorkshire Adultos (PremieR Specific Breeds Yorkshire Adults.)

• Focus: PremieR Pet only works with food for pets. And because of that, our efforts in research and development are focused in little animals nutrition improvement.
• Client satisfaction: Unsatisfied clients have no place with PremieR Pet. All our products have 100% or 110% satisfaction seals.
• Passionate about what we do: To work for PremieR Pet you have to like pets. A large part of our Marketing and Sales teams is composed of veterinarians.
• Social responsibility: Part of our sales go to a project that works for the conservation of Brazilian fauna (Pró-carnívoros do IBAMA/IBAMA’s Pro-carnivores), and we provide all the food for the dogs of the Projeto Cão-Guia Cego/INTEGRA (Guide Dogs for the Blind Project/INTEGRA.)
• Proudly Brazilian: PremieR Pet is a company that is proud of being 100% national and that its staff is composed of Brazilians.