A well balanced diet is the first step towards a longer and happier life.
PremieRpet® products are much more than just dog foods. They are well balanced foods made with high-quality ingredients to provide the ideal nutrient content and irresistible flavor. Our foods give your dog the energy required for daily activities, improving your pet’s health, quality of life and longevity.
KNOW THE DIFFERENCE
Formulário enviado com sucesso
|Standard||Premium||Premium Especial||Super Premium|
|Quality of ingredients|
The so-called frontline products were the first industrialized foods to reach the Brazilian market in the 1970s. Enduring as they may be, these foods still retain the same old features: minimum nutrient levels, low-cost and low-quality ingredients, inconsistent formulation (meaning unavailable items or items sold at higher prices may be replaced by other ingredients of similar quality, which may cause diarrhea and/or maldigestion) and plant-based sources of protein and fat.
Frontline products are marketed primarily through non-specialized sales channels (such as supermarkets) at very affordable prices. However, these are low nutrient density foods with low satiating power. Therefore, large amounts must be consumed in order to achieve satiety and obtain minimum amounts of nutrients, leading to a poor cost-benefit relationship.
In the 1980s, more elaborated products, the so-called Premium foods, were introduced. These foods have higher levels of nutrients relative to frontline products, are more palatable (more tasteful) and are made with higher quality control and more carefully selected raw materials. Still, the same nutritional philosophy applies: inconsistent formulation and use of plant-based ingredients for the most part. They also contain compounds such as artificial “food” coloring and flavoring agents and are shaped exclusively to please pet owners, with no added nutritional value.
Super Premium foods date from the 1990s and were first introduced in the Brazilian market by PremieRpet®. These foods reflect the most recent nutritional developments and are made with modern manufacturing technology. They incorporate high-quality ingredients and nutritional supplements in order to enhance the quality of life and extend the life span of pets. Super Premium foods are marketed primarily through specialized sales channels (veterinary practices, pet shops and pet food retailers), have higher nutritional value derived from high-quality ingredients and are aimed at enhancing animal performance at different stages of life. Super Premium foods combine high digestibility and high energy density to deliver high-quality nutrition with lower food intake, and therefore provide a better cost-benefit relationship. They also reduce the risk nutritional disease development as animals grow and age.
Did you know?
Super Premium foods have higher levels of nutrients. They not only meet minimum nutritional requirements established by the NRC (National Research Council) and the AAFCO (American Feed Control Officials) but also satisfy the demands imposed by reproduction, training and recovery from illness . Optimal nutrient levels must be balanced between minimum and maximum levels established by the AAFCO. Such levels are based on in vivo studies aimed at determining the best nutrition for optimal coat quality and muscle development, and in particular for optimal reproductive performance and immune response.
PremieR Breed-Specific foods are the first-ever products to offer nutrition tailored to your dog’s breed.
PremieR Indoor Environments foods were specially developed for dogs who live indoors and have special nutritional needs.
PremieR Formula – supports optimal performance while providing high levels of satiety, excellent health, energy and vitality to your dog.
PremieR Natural Selection foods contain the exclusive Korin chicken protein and were designed for those who value a natural and healthy life style.
PremieR Nattu foods were developed for those who whish to offer a more natural diet for their dogs, formulated with natural and nourishing certified ingredients.
PremieR Clinical Nutrition foods were designed to act as coadjuvants in disease treatment.
PremieR Cookies were developed to inspire happier and healthier moments with your pet.
PremieR Gourmet wet foods were created to provide your pet with haute-cuisine style meals.
GoldeN foods are made with high-quality ingredients for optimal pet health and vitality.
GoldeN Natural Selection foods are made with natural ingredients for a healthier life style.
Vitta Natural foods combine natural ingredients and whole grains to deliver quality and nutrition.