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Foods for dogs

  • Super Premium
  • Premium Special
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  • Adults
  • Puppies
Super Premium

Premier Seleção Natural

Scientific research and high technology have resulted in the development of PremieR Seleção Natural, an innovative line that offers in its composition the exclusive source of Korin protein and a mixture of 9 criteriously selected vegetables and ingredients. Korin follows the philosophy of Natural Agriculture by prioritizing animal health and well-being, sustainability and respect for the environment. Korin chickens are raised with no antibiotics or artificial growth agents, and that ensures a flavorful product which maintains its natural properties. PremieRpet® and Korin share a common norm of excellence in their products through the quality of processes and raw materials, cutting-edge technology and environmental responsibility. After a 5-year partnership, the result couldn’t have been different: a natural product that offers real health benefits for your pet, providing better quality of life and longevity.

Super Premium

PremieR Raças Específicas (PremieR Specific Breeds)

Each breed has its own specific characteristics and needs special care. For them, there is Premier Raças Específicas, the first worldwide line that guarantees specific nutrition for your dog. Developed with noble ingredients and high technology, Premier Raças Específicas offers exclusive benefits that cover the nutritional needs of each breed. Check to see if your dog’s breed is part of the line.

Super Premium

Nutrição Clínica (Clinical Nutrition)

When pets get sick, they frequently need differentiated nutritional support. PremieR Nutrição Clínica is a line of food that complements the treatment of some diseases that affect dogs and cats, developed and produced focusing on quality and innovation. The foods in this line do not contain medication, do not replace conventional treatment and should be used under professional supervision.

Super Premium

Premier Seleção Natural

Scientific research and high technology have resulted in the development of PremieR Seleção Natural, an innovative line that offers in its composition the exclusive source of Korin protein and a mixture of 9 criteriously selected vegetables and ingredients. Korin follows the philosophy of Natural Agriculture by prioritizing animal health and well-being, sustainability and respect for the environment. Korin chickens are raised with no antibiotics or artificial growth agents, and that ensures a flavorful product which maintains its natural properties. PremieRpet® and Korin share a common norm of excellence in their products through the quality of processes and raw materials, cutting-edge technology and environmental responsibility. After a 5-year partnership, the result couldn’t have been different: a natural product that offers real health benefits for your pet, providing better quality of life and longevity.

Super Premium

PremieR Ambientes Internos (PremieR Indoors)

Dogs that live indoors have special nutritional needs. Premier Ambientes Internos is a line of Super Premium foods, the first in the world with specific foods for dogs with this lifestyle. Its exclusive formula contains only noble ingredients, providing excellent taste, a much more beautiful and healthier coat, in addition to reducing the volume and odor of stools.

Super Premium

PremieR Formula

Premier Formula is a line of foods in the Super Premium category based on the concept of Nutrição Ótima (Optimal Nutrition), containing only noble ingredients, selected through rigorous quality control, thereby ensuring a much more nutritious and flavorful food.

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  • Adults
  • Puppies
Premium Especial

Golden Seleção Natural

Aware of market trends and the demands of our clients, PremieRpet® has launched a new line Golden Seleção Natural, a Premium Special food that maintains the renowned quality of the Golden Family. A complete line of products created from the rigorous selection and control of raw materials, and formulated with exclusive ingredients. It contains the mixture of 6 vegetables as a source of fiber and mineral salts, low levels of sodium to enhance the natural flavor of the ingredients, no colorants or artificial flavoring and no GM ingredients, the Golden Seleção Natural line is the best choice to ensure that your pet is fed in accordance with your lifestyle. Golden Seleção Natural: healthy, like your lifestyle.

Premium Especial

Golden Mega

Golden Mega is a food in the Premium Special category developed by PremieRpet® for dogs of large and giant breeds, that weigh 30 kg or more at their adult phase. It contains Chondroitin and Glucosamine for healthier joints in dogs with higher propensity for these problems, due to their size.

Premium Especial

Golden Power Training

Golden Power Training was scientifically developed for dogs that are submitted to intense physical activity, ensuring a better muscular performance in training and in competition. All the power of BCAA for your dog.

Premium Especial

Golden Special

Golden Special - for Adult Dogs is a food in the Premium Special category formulated from the most modern concepts in nutrition. Golden Special - for Adult Dogs is a complete and balanced meal which provides dogs with the ideal level of all the nutrients that they need to live long and healthy lives.

Premium Especial

Golden Seleção Natural

Aware of market trends and the demands of our clients, PremieRpet® has launched a new line Golden Seleção Natural, a Premium Special food that maintains the renowned quality of the Golden Family. A complete line of products created from the rigorous selection and control of raw materials, and formulated with exclusive ingredients. It contains the mixture of 6 vegetables as a source of fiber and mineral salts, low levels of sodium to enhance the natural flavor of the ingredients, no colorants or artificial flavoring and no GM ingredients, the Golden Seleção Natural line is the best choice to ensure that your pet is fed in accordance with your lifestyle. Golden Seleção Natural: healthy, like your lifestyle.

Premium Especial

Golden Formula

Golden Formula is a food in the Premium Special category which offers your animal more beautiful and shinier skin and coat, healthier bowels, and easier-to-clean stools, in addition to not having any colorants or artificial flavoring, providing more health and longevity. 

Premium Especial

Golden Mega

Golden Mega is a food in the Premium Special category developed by PremieRpet® for dogs of large and giant breeds, that weigh 30 kg or more at their adult phase. It contains Chondroitin and Glucosamine for healthier joints in dogs with higher propensity for these problems, due to their size.

Premium Especial

Golden Power Training

Golden Power Training was scientifically developed for dogs that are submitted to intense physical activity, ensuring a better muscular performance in training and in competition. All the power of BCAA for your dog.

Premium Special

Vitta Natural

The Vitta Natural line of Premium Special foods was created from a nutritional concept based on the use of a wide variety of natural ingredients and wholegrain cereals. It is the guarantee of a complete and natural food for your dog

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Premium Or Super Premium

All foods will feed animals, but not all help to maintain health, quality of life and beauty because they don’t have the same properties. What changes in these categories?

  • Comparative Chart
  • Premium foods in Brazil

Standard

Premium/Premium Special

Super Premium

Origin The 70's decade The 80's decade The 90's decade (PremieRpet® was the Pioneer producing in Brazil)
Nutritional
Levels
Minimal More complete and balanced formulas with nutritional levels above the recommended minimum More complete, concentrated formulas with optimal nutritional levels
Ingredients Low cost and low quality ingredients Good quality nutritional raw materials Maximum quality raw materials and special ingredients that promote extra health benefits
Formula Variable Non-variable Non-variable
Consumption, absorption and volume of stools High consumption, low absorption and poorly-formed stools in large amounts Intermediate consumption, good absorption and smaller, firm, easy-to-pick up stools Smaller consumption between the categories, maximum absorption and smaller, firm, easy-to-pick up stools
Satisfaction
Focus Low cost Cost-benefit Promotes health, longevity and quality of life

The first industrialized foods that showed up in Brazil in the 1970s were the products that are currently referred to as “combat line”. Although they’ve been around for a long tim, they conserve the same characteristics: minimal nutritional levels, low cost, low quality ingredients, variable formula (which means that in the absence of one of the ingredients, or the rise in its price, the manufacturers replace it with another of similar quality, which can cause diarrhea, in addition to the bad digestion of the food) and vegetable sources of protein and fat.

The combat line is commercialized mainly in non-specialized channels (supermarkets for example) at extremely accessible prices. However, they are foods of a low nutritional density, making the animal ingest larger quantities to feel satisfied and get the minimal needed ingredients out of the product, which presents a disadvantageous cost-benefit ratio.

In the 1980s, more elaborate products appeared, known as the Premium type, with higher nutritional levels than the combat variety, more palatable (tastier) and with a bit more rigor in quality control and raw materials. Nevertheless, it followed the same nutritional philosophy of the variable formula and was made up mostly of ingredients of vegetable origin. In addition, differentials such as colorants and artificial "culinary" flavorings were introduced besides formats that aimed to be pleasing only to the eyes of the owners of cats and dogs, without adding any nutritional value to the food.

The Super Premium foods date from the 1990s, and PremieRpet® was a pioneer in launching this line in Brazil. It presents the most recent nutritional advances and modern production technology adding high quality ingredients, in addition t nutritional supplements which offer more quality of life to the animal in the long term, and consequently more longevity. They are mainly sold through the specialized channels (veterinary clinics, pet shops and pet food stores), present high nutritional value and focus on the quality of ingredients and performance of animals in the diverse stages of life. The Super Premium foods present a better cost-benefit ratio because they provide high digestibility and energetic density allowing for high nutritional quality, besides a smaller ingestion of food. In addition to this, they reduce the risk of nutritional disease throughout the lives of dogs and cats.

Did you know?

Super Premium foods present the highest levels of nutrition, covering not only the minimum nutritional requirements set forth by the Conselho de Nutrição Animal do NRC (National Research Council) and the AAFCO, but also the most demanding physiological conditions, such as reproduction, training and the recovery of pathological conditions of dogs and cats. The optimal nutritional levels must be balanced between the minimum and maximum nutritional levels as presented by the AAFCO (Association of American Feed Control Officials); These levels are determined by live research, that seek optimal coat conditions, muscle development and above all, optimal performance in reproduction and the immune system.