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PremieR Formula Medium-Sized Adult Dogs - Chicken Flavor

Premier Formula Light is a food especially developed for adult dogs who need to lose weight or with a higher predisposition to obesity.

As it is a complete, balanced food, no type of supplement is recommended.

This product is not recommended for pregnant and lactating females due to the reduced amount of calories.

Complete Nutrition Feeding Guide Recommendations Content The Ideal Quantity
  • Intestinal health

    No dyes and artificial flavors.

  • 15kg

  • Fur and Coat

    Healthy and protected skin: Rich in biotin and essential fatty acids, omegas 3 and 6.

  • Health Joints

    Contains chondroitin, glucosamine and beta-glucan which help in the maintenance of joints.

  • Vitality

    Helps in the maintenance and loss of weight: contains L-carnitine and reduced levels of fat and calories.

The introduction of any new product needs to be gradual and progressive. For a perfect adaptation of the digestive system, we suggest the following program:

1st Day 2nd Day 3rd Day 4th Day 5th Day 6th Day 7th Day 8th Day 9th Day 10th Day
PremieR Nutrição Clínica 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Alimento Anterior 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

Instructions for use:

Follow the orientation of the veterinarian or use the chart below. For better results, split the daily portion into 2 meals.*
Recommendation for daily consumption:

Size Dog Weight Consumption (g/Day)
Medium 10 a 14 kg 150 a 194 g
15 a 20 kg 204 a 253 g
Big 21 a 30 kg 263 a 343 g
31 a 40 kg 352 a 426 g
41 a 50 kg 434 a 503 g
Giant 51 a 60 kg 511 a 577 g
61 a 70 kg 584 a 648 g
71 a 80 kg 655 a 716 g

*Orientation Chart. Check the body and weight of your dog regularly and always keep fresh water available. The energy needs of your dog may vary according to the degree of obesity, size, breed, gender, temperament, style and phase of life.

1st Day 2nd Day 3rd Day 4th Day 5th Day 6th Day 7th Day
Premier Seleção Natural 20% 20% 40% 40% 60% 80% 100%
Previous food 80% 80% 60% 60% 40% 20% 0%

This product is recommended for adult, medium-sized dogs who are overweight or who have a predisposition to obesity, and need to maintain or improve their body weight. As it is a complete, balanced, nutrient-rich food, no type of vitamin or mineral supplement is recommended.
This product is not recommended for pregnant or lactating females due to the reduced amount of calories.

Chicken by-product meal, dried egg, isolated pork protein, whole grain cornmeal*, brewers rice, beet pulp, chicken fat, fish oils, propionic acid, antioxidants BHA and BHT, potassium chloride, sodium chloride, DL-methionine, hydrolyzed pork and chicken, L-carnitine, dried brewers yeast, L-lysine, mannan-oligosaccharides, yeast cell wall, chondroitin sulphate, glucosamine sulphate, yridoxine, riboflavin, thiamine, copper amino acid chelate, iron amino acid chelate, potassium iodide, manganese amino acid vitamin A, vitamin B12, vitamin C, vitamin D3, vitamin E, vitamin K3, folic acid, pantothenic acid, biotin, choline chloride, niacin, pchelate, selenium proteinate, copper sulphate, iron sulphate, manganese sulphate, zinc sulphate, zinc amino acid chelate.
*Contains transgender corn (species donating the gene: Bacillus thuringiensis, Agrobacterium viridochromogenes, Streptomyces viridochromogenes)

Guaranteed Analysis
Moisture (máx.) 10 % 100 g/kg
Crude Protein (mín.) 26 % 260 g/kg
Ethereal Extracts (mín.) 8 % 80 g/kg
Ash (máx.) 7 % 70 g/kg
Crude Fiber (máx.) 4,5 % 45 g/kg
Calcium (máx.) 1,4 % 14 g/kg
Calcium (mín.) 0,8 % 8.000 mg/kg
Phosphorous (mín.) 0,6 % 6.000 mg/kg
Sodium (mín.) 0,20 % 2.000 mg/kg
Potassium (mín.) 0,5 % 5.000 mg/kg
Omega 6 (mín.) 2 % 20 g/kg
Omega 3 (mín.) 0,18 % 1.800 mg/kg
Calcium (mín.) 0,8 % 8.000 mg/kg
Phosphorous (mín.) 0,6 % 6.000 mg/kg
Sodium (mín.) 0,20 % 2.000 mg/kg
Potassium (mín.) 0,5 % 5.000 mg/kg
Omega 6 (mín.) 2 % 20 g/kg
Omega 3 (mín.) 0,18 % 1.800 mg/kg
Methionine (mín.) 0,50 % 5.000 mg/kg
Lysine (Mín.) 1,00 % 10 mg/kg
L-Carnitine 0,6 % 6.000 mg/kg
Chondroitin Sulphate 50 mg/kg
Glucosamine Sulphate 600 mg/kg
Metabolizable Energy 3.549 kcal/kg
PremieR Formula Medium-Sized Adult Dogs - Chicken Flavor
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Guiding Value: the energy needs of your dog/cat may vary depending in its size, breed, lineage, sex, temperament and lifestyle. If in doubt, consult a veterinarian.
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Premium Or Super Premium

All foods will feed animals, but not all help to maintain health, quality of life and beauty because they don’t have the same properties. What changes in these categories?

  • Comparative Chart
  • Premium foods in Brazil


Premium/Premium Special

Super Premium

Origin The 70's decade The 80's decade The 90's decade (PremieRpet® was the Pioneer producing in Brazil)
Minimal More complete and balanced formulas with nutritional levels above the recommended minimum More complete, concentrated formulas with optimal nutritional levels
Ingredients Low cost and low quality ingredients Good quality nutritional raw materials Maximum quality raw materials and special ingredients that promote extra health benefits
Formula Variable Non-variable Non-variable
Consumption, absorption and volume of stools High consumption, low absorption and poorly-formed stools in large amounts Intermediate consumption, good absorption and smaller, firm, easy-to-pick up stools Smaller consumption between the categories, maximum absorption and smaller, firm, easy-to-pick up stools
Focus Low cost Cost-benefit Promotes health, longevity and quality of life

The first industrialized foods that showed up in Brazil in the 1970s were the products that are currently referred to as “combat line”. Although they’ve been around for a long tim, they conserve the same characteristics: minimal nutritional levels, low cost, low quality ingredients, variable formula (which means that in the absence of one of the ingredients, or the rise in its price, the manufacturers replace it with another of similar quality, which can cause diarrhea, in addition to the bad digestion of the food) and vegetable sources of protein and fat.

The combat line is commercialized mainly in non-specialized channels (supermarkets for example) at extremely accessible prices. However, they are foods of a low nutritional density, making the animal ingest larger quantities to feel satisfied and get the minimal needed ingredients out of the product, which presents a disadvantageous cost-benefit ratio.

In the 1980s, more elaborate products appeared, known as the Premium type, with higher nutritional levels than the combat variety, more palatable (tastier) and with a bit more rigor in quality control and raw materials. Nevertheless, it followed the same nutritional philosophy of the variable formula and was made up mostly of ingredients of vegetable origin. In addition, differentials such as colorants and artificial "culinary" flavorings were introduced besides formats that aimed to be pleasing only to the eyes of the owners of cats and dogs, without adding any nutritional value to the food.

The Super Premium foods date from the 1990s, and PremieRpet® was a pioneer in launching this line in Brazil. It presents the most recent nutritional advances and modern production technology adding high quality ingredients, in addition t nutritional supplements which offer more quality of life to the animal in the long term, and consequently more longevity. They are mainly sold through the specialized channels (veterinary clinics, pet shops and pet food stores), present high nutritional value and focus on the quality of ingredients and performance of animals in the diverse stages of life. The Super Premium foods present a better cost-benefit ratio because they provide high digestibility and energetic density allowing for high nutritional quality, besides a smaller ingestion of food. In addition to this, they reduce the risk of nutritional disease throughout the lives of dogs and cats.

Did you know?

Super Premium foods present the highest levels of nutrition, covering not only the minimum nutritional requirements set forth by the Conselho de Nutrição Animal do NRC (National Research Council) and the AAFCO, but also the most demanding physiological conditions, such as reproduction, training and the recovery of pathological conditions of dogs and cats. The optimal nutritional levels must be balanced between the minimum and maximum nutritional levels as presented by the AAFCO (Association of American Feed Control Officials); These levels are determined by live research, that seek optimal coat conditions, muscle development and above all, optimal performance in reproduction and the immune system.