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PremieRpet® Institute

The Instituto PremieRpet® is a non-profit association, which has the objective of supporting and encouraging research, studies and actions that aim to promote health, quality of life and longevity of dogs and cats, in addition to supporting several social causes.

Mainly maintained with resources from the sales of the PremieR Nutrição Clínica line, the Institute is responsible for many activities.

Our activities

  • Support of studies and research that benefit cats and dogs, conducted by market professionals;
  • Support of activities that contribute to the increase of owners’ knowledge in connection to handling, care, etc…
  • Support of NGOs that are dedicated to caring for abandoned cats and dogs;
  • Support of several social projects.

Among our partners, we highlight 2 great projects of social and ecologic influence, Pró-Carnívoros (Pro-Carnivorous) and the Projeto Cão-Guia de Cego (Guide Dog for the Blind Project).


PRÓ-CARNÍVOROs (Pro-Carnivorous)

Since its founding, PremieRpet® reverts part os its profits to the NGO Pró-Carnívoros.

Pró-Carnívoros is a project that does scientific research to ensure the long-term survival of Brazilian carnivores. In addition to the work with animals, the activities include habitat care and population awareness. The scope of the Project covers:


  • Promoting research projects with the objective of generating scientific information, needed in the application of handling and conservation strategies;
  • Doing environmental education;
  • Activities in the handling of animals;
  • Orienting the population about problems related to carnivorous mammals preying on pets;
  • Promoting the identification, creation, and maintenance of conservation areas;
  • Working with the development of specialized employees in the biology, handling and conservation of natural predators;
  • Acting in public policy.

Find out more about Pró-carnívoros here.


Projeto Cão-Guia de Cego


The PremieRpet® Institute also has a partnership with Projeto Cão-Guia (Guide Dog Project) in the Federal District of Brazil. It’s a pioneering project in Brazil, which trains dogs to work as guides for the visually impaired and improve their quality of life.


Th project has a group of 71 animals, with 25 dogs active all over the country, 11 are with host families and 35 are at the project’s kennel, where the next guide dogs will come from. Most of them are Labradors and the Instituto PremieRpet® takes enormous pride in feeding them with PremieR Raças Específicas Labrador from when they are puppies to their lives with their owners.


These are dogs that need to fully develop their cognitive abilities as they grow, and need to stay healthy in order to perform their important role in society. Only a high quality, specific food can do that for them.


Premium Or Super Premium

All foods will feed animals, but not all help to maintain health, quality of life and beauty because they don’t have the same properties. What changes in these categories?

  • Comparative Chart
  • Premium foods in Brazil


Premium/Premium Special

Super Premium

Origin The 70's decade The 80's decade The 90's decade (PremieRpet® was the Pioneer producing in Brazil)
Minimal More complete and balanced formulas with nutritional levels above the recommended minimum More complete, concentrated formulas with optimal nutritional levels
Ingredients Low cost and low quality ingredients Good quality nutritional raw materials Maximum quality raw materials and special ingredients that promote extra health benefits
Formula Variable Non-variable Non-variable
Consumption, absorption and volume of stools High consumption, low absorption and poorly-formed stools in large amounts Intermediate consumption, good absorption and smaller, firm, easy-to-pick up stools Smaller consumption between the categories, maximum absorption and smaller, firm, easy-to-pick up stools
Focus Low cost Cost-benefit Promotes health, longevity and quality of life

The first industrialized foods that showed up in Brazil in the 1970s were the products that are currently referred to as “combat line”. Although they’ve been around for a long tim, they conserve the same characteristics: minimal nutritional levels, low cost, low quality ingredients, variable formula (which means that in the absence of one of the ingredients, or the rise in its price, the manufacturers replace it with another of similar quality, which can cause diarrhea, in addition to the bad digestion of the food) and vegetable sources of protein and fat.

The combat line is commercialized mainly in non-specialized channels (supermarkets for example) at extremely accessible prices. However, they are foods of a low nutritional density, making the animal ingest larger quantities to feel satisfied and get the minimal needed ingredients out of the product, which presents a disadvantageous cost-benefit ratio.

In the 1980s, more elaborate products appeared, known as the Premium type, with higher nutritional levels than the combat variety, more palatable (tastier) and with a bit more rigor in quality control and raw materials. Nevertheless, it followed the same nutritional philosophy of the variable formula and was made up mostly of ingredients of vegetable origin. In addition, differentials such as colorants and artificial "culinary" flavorings were introduced besides formats that aimed to be pleasing only to the eyes of the owners of cats and dogs, without adding any nutritional value to the food.

The Super Premium foods date from the 1990s, and PremieRpet® was a pioneer in launching this line in Brazil. It presents the most recent nutritional advances and modern production technology adding high quality ingredients, in addition t nutritional supplements which offer more quality of life to the animal in the long term, and consequently more longevity. They are mainly sold through the specialized channels (veterinary clinics, pet shops and pet food stores), present high nutritional value and focus on the quality of ingredients and performance of animals in the diverse stages of life. The Super Premium foods present a better cost-benefit ratio because they provide high digestibility and energetic density allowing for high nutritional quality, besides a smaller ingestion of food. In addition to this, they reduce the risk of nutritional disease throughout the lives of dogs and cats.

Did you know?

Super Premium foods present the highest levels of nutrition, covering not only the minimum nutritional requirements set forth by the Conselho de Nutrição Animal do NRC (National Research Council) and the AAFCO, but also the most demanding physiological conditions, such as reproduction, training and the recovery of pathological conditions of dogs and cats. The optimal nutritional levels must be balanced between the minimum and maximum nutritional levels as presented by the AAFCO (Association of American Feed Control Officials); These levels are determined by live research, that seek optimal coat conditions, muscle development and above all, optimal performance in reproduction and the immune system.